Business Kitchen was packed last weekend with branding enthusiasts when the first ever Brandathon, “branding-hackathon”, was held in Oulu.
Brandathon was a two day intensive event with the goal of discovering creative solutions for the branding challenges of companies and creating future success stories. Three interesting case companies were hacked in Brandathon: Haltian, 9Solutions and Pelikampus, all of which presented their own branding challenges at the event for the teams to solve.
The event brought together around 40 students from several universities and different fields of study and marketing professionals all interested in branding and willing to learn how to build a brand in a new, fun, and communal way. The participants worked together in teams innovating solutions for the branding challenges of the case companies with the aid of marketing experts. The teams came up with nine concept presentations consisting of various solutions and campaign ideas for companies as a result.
We also heard fascinating keynote speeches at the event regarding the importance of branding and the means of building it. The former marketing director of Kone and professional board member Anne Korkiakoski and Professor and branding expert Tim Foster from the Luleå Technical University uncovered perspectives of branding.
The event was organized in collaboration with Oulu Business School, Oulu University of Applied Sciences, BusinessOulu, Mainostajan Foorumi and Oulu Entrepreneurship Society. The case companies rewarded the best solutions and each member of the winning teams received a 100 euro gift card as a prize. The best team out of the entire event was additionally rewarded at the annual Mainostajan Foorum celebratory event at Uusi Seurahuone!
For further information contact Minna Törmälä minna.tormala@oulu.fi, +358 50 367 2091.