Doctoral thesis defence on brand performance


Muhammad Anees-ur-Rehman, a marketing research scientist of the Oulu Business School and one of the grantees of the Martti Ahtisaari International Doctoral Scholarship Program, will defend his dissertation "How multiple strategic orientations affect the brand performance of B2B SMEs", on the 20th of October.

The defence will start at 12 o’clock in the lecture hall TA105 (Arina Hall), the Linnanmaa campus.  The opponent of the defence will be professor Tommi Laukkanen, University of Eastern Finland, and the custos Docent Saila Saraniemi.

An electronic copy of the dissertation can be found here.

More information:
Muhammad Anees-ur-Rehman, Muhammad.Aanees-ur-rehman[at]