Martti Ahtisaari International Doctoral Scholarship Programme

  • Ohjelmaan hyväksymisvuosi: 2012
  • Kotimaa: Pakistan
  • Tutkimusaihe: Consumers' Decision Making in Social Commerce (markkinointi)
  • Väitöstutkimuksen pääohjaaja: Professori Jari Salo
  • Tohtorintutkinnon suorittamisvuosi: 2016

Aikaisemmat tutkinnot: 

BBA (Hons) (Marketing); Air University, 2008

MSc (Marketing); Iqra University,  Pakistan, 2011

Consumer Behavior, Social Media and Social Networking Sites, Online Shopping, Generation Y consumers, Privacy Issues, Trustworthiness, Interdisciplinary Issues between Marketing and Information Sciences

Social Media Marketing, Consumer Behavior, E-commerce, Social Commerce, Digital Marketing, Integrated Marketing Communications, International Marketing


Nadeem, W., Andreini, D., Salo, J., & Laukkanen, T. (2015). Engaging consumers online through websites and social media: A gender study of Italian generation Y clothing consumers. International Journal of Information Management, 35(4), 432-442. doi:

Konferenssijulkaisut ja -esitykset: 

Iqbal, N., Nadeem, W., & Zaheer, A. (2015). Impact of BPR critical success factors on inter-organizational functions: an empirical study(Published in International Conference on Business & Globalization (ICBG), 2-3rd February 2015, Dubai, UAE).

Nadeem, W. (2015). Facebook Shopping: Friend or a Foe? Poster presented at Paul Merage School of Business, University of California, Irvine, US in Research Fest as on 23rd April, 2015

Nadeem, W. (2014). Examining the role of trust, security and privacy on consumers´ decision making at social networking sites: Empirical evidence from various countries in the context of purchasing online (American Marketing Association´s (AMA) summer marketing educators´ conference, San Francisco, California, August 1-3, 2014). 2nd Place in the Best Poster Award.

Komulainen, R., Nadeem, W., Satokangas, S., & Salo, J. (2013).Rewarding in-game banner ad clicks with tangible incentives (Published in I3E conference Athens, Greece, 24th-25th April, 2013). 

Mäläskä, M., & Nadeem, W. (2012).Examining the nature of an online brand community as a B2B brand communication platform: A netnographic analysis of the CISCO LinkedIn group (Published in Bled-E conference, Slovenia, 17-20th June, 2012).